“customer experience (CX)” has become a catchall for many technologies, solutions, and concepts. In the scramble to jump on the CX bandwagon, many businesses have lost sight of the ultimate reasons to invest in it: to achieve sustainable growth, create customer loyalty, and increase profits. It’s time to clear up a few of the myths around investments in CX to better understand how to prioritize, streamline, and triage new technologies and methodologies in the market.
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