Customers want to be treated like individuals, not psychographic profiles. The more connected you are to today’s social and mobile customer, the better chance you have of establishing trust and having an honest dialogue. Social doesn’t replace email. Cold calls aren’t dead. These tactics all have their time and place, but social represents the most exciting channel that sales has had in a long time to stay connected and informed. Successful social selling hinges on authentically connecting with customers on social networks, building trusted relationships with them, and ultimately helping them solve problems that lead to lasting business relationships.
This eBook discovers how to use social to drive sales leads, move those leads through the sales funnel, and build lasting social relationships.
