There’s a reason 75% of on-premises unified communications and collaboration (UCC) initiatives fail: poor end-user adoption. This white paper examines trends in how people work and communicate to show how cloud-based UCC solutions bridge the disparate systems people rely on to better match the way they work. Read the white paper for valuable analysis you can apply to improve employee productivity and customer intimacy in your business, including how integration with CRMs and other business applications adds value to interactions and how to develop an effective unified communications & collaboration strategy.