Skip to content
Knowledge Hub Media
Menu
  • Home
  • About
  • The Expert Blog
  • B2B Tech Topics
    • – Featured Articles –
    • Artificial Intelligence
    • Biotechnology
    • Blockchain & Crypto
    • Data Protection
    • Edge AI & HPC
    • Education
    • Engineering
    • Enterprise Security
    • FinTech
    • Generative AI
    • Government
    • Healthcare
    • Human Resources
    • InfoTech
    • Insurance
    • IT Operations
    • Machine Learning
    • Sales & Marketing
    • Virtualization
  • Resources
    • Account Based Marketing
    • B2B Demand Generation
    • Buyer Intent Data
    • Content Syndication
    • Lead Generation Services
    • Media Kit
    • PR & Advertising
  • Research
    • Downloads
    • E-Books
    • Email Alerts
    • Intent Data Analytics
    • Webinars
    • White Papers
  • Support
    • Careers
    • Contact Us
    • Demand Generation
    • Privacy Policy
    • Terms of Use
    • Unsubscribe
  • Newsletter

Strategies for a Successful Email Marketing Plan in the New Age of Promotions

Email marketing can be very effective when executed correctly. It can build a subscriber base, followers, increase trust, your company’s brand image, and ultimately, increase sales by building up more long-term customers. But if you’re here reading this article, you probably already knew all of that, anyway.

The question isn’t “does email marketing work,” but anymore, it’s “how exactly does it work.” That’s a very understandable question when you’re new to email marketing – And it’s what we’ll look to spend the rest of this article answering. Moving into late 2017, early 2018… What works, and what doesn’t in the world of email marketing? Let’s take a look.

Convince People to Join

The first step to having a successful email marketing campaign is finding some way to sign people up. Note that in many countries it is illegal to buy lists from other people and subscribe people without their consent.

Instead, you need to ask people to sign up willingly to your newsletter. The best way to do that is to give them something in return. Note that you want to make sure that whatever you’re giving them actually fits with what you’ll be talking about in your newsletter. Otherwise, there’s a good chance people will unsubscribe quickly from your list.

In fact, it’s often a good idea to divide whatever you’re offering them up into chunks so that they won’t sign in, get the product, and then unsubscribe again.

An important thing to note: You have to make it as easy as possible for people to register. Very few people will go through a difficult process in order for you to advertise to them.

Personalize Your Message

If you can, give people the idea that you’re speaking directly to them. The easiest way to do that is to use their names. This is surprisingly easy to do, nowadays. You can simply add tokens to your emails.

So why does this work so well? Because we like people using our names – even if we know that it’s all just a computer, we still like it. Do note that if you want to use their names, you do need to know them. So while I urged you earlier to make it as easy as possible for people to sign up to your list, you should still ask them what their names are so that you can then use them in your subject lines.

Trust First

The great thing about people signing up to your newsletter is that if you treat them right, you’ve got them for the long haul. People can stay signed up to useful newsletters for years. Of course, you do have to treat them right.

That means building their trust for your newsletter and your brand. Because trust is the essential ingredient to almost any business.

How do you do that? Don’t hard sell. Instead, make sure that the newsletter is actually useful. You’ve got to find content that’s interesting for them to read about – be it news about your sector or other useful information that they’d like to hear about.

To get a good idea what that might be, try signing up to your competitor’s newsletters. They can give you all kinds of useful insights about what’s going on in your industry.

Another good strategy is to give them discounts as well as offers. These don’t always have to be your own. Often, people will be just as appreciative if you give them information about giveaways at other sites and on other newsletters, be it a chance to win a house or custom writing tips.

A/B Testing

You’ll want to do A/B testing. This is a strategy where you send out slightly different versions of the same email to see which got a better response rate, both in terms of how frequently they’re opened and how many clicks to your site they’ve generated.

Most standard email marketing platforms will have the opportunity to perform an A/B test. Even if they don’t, you can do so manually. All you need to do is divide your email list as randomly as possible and then send them different versions of the same email.

It’s best if between the different groups you only vary one thing at a time. So, you might try a slightly different subject line. One phrased as a question, the other as a statement. Or you might try one with images and one without.

In this way, you can really measure what varying that one dimension will do for you. Then, on the next email, you can vary something else.

When it’s Time to Sell

You might be reading this and think that you can’t sell to them.

That’s not what I’m trying to say at all. You should be selling to them all the time. Just don’t make it seem like that’s the primary reason that you’re reaching out. The primary reason should be to build a relationship with them by making them offers and giving them information. Included, you’re giving them the option to buy what you’re offering.

If that’s how your emails will come across and as long as people find the content useful and interesting, they’ll stay on your list and be consistently reminded that you’re out there offering your services.

Business & Technology

  • Aerospace
  • B2B Expert's Blog
  • Biotechnology
  • Data Protection
  • Downloads
  • Education
  • Energy & Utilities
  • Engineering
  • Enterprise IT
  • Enterprise Security
  • Featured Tech
  • Field Service
  • FinTech
  • Government
  • Healthcare
  • Human Resources
  • InfoTech
  • Insurance
  • IT Infrastructure
  • IT Operations
  • Logistics
  • Manufacturing
  • Research
  • Retail
  • Sales & Marketing
  • Software Design
  • Telecom
  • White Papers

Recent Articles

  • How SMBs Are Quietly Winning with Low-Code AI Tools
  • One Dashboard to Rule Them All – How This Solution Ends Cybersecurity Chaos
  • Graph-Driven Database Brilliance: Meet the Platform That’s Changing Everything
  • Traditional 3D Printers Are Costing You Time and Money — Here’s How To Fix It
  • From Siloed to Seamless: This AI-Enabled Platform Revolutionizes Customer Engagement
  • Why Your Funnel Strategy Is Failing & What to Do Instead in 2025
  • Your Next Hire Might Be a Prompt Engineer: Why AI Fluency Is Now a Must-Have Skill
  • Shadow IT Is Back & GenAI Is to Blame
  • Vertical SaaS Is Booming: Why Industry-Specific Platforms Are Winning in 2025
  • AI Regulations Are Here: How New Laws Are Reshaping B2B Tech Strategy

Copyright © 2024 Knowledge Hub Media (Owned and operated by IT Knowledge Hub LLC).

About | Advertise | Careers | Contact | Demand Generation | Media Kit | Privacy | Register | TOS | Unsubscribe

Join our Newsletter
Stay in the Loop
Copyright © 2025 Knowledge Hub Media – OnePress theme by FameThemes
Knowledge Hub Media
Manage Cookie Consent
Knowledge Hub Media and its partners employ cookies to improve your experience on our site, to analyze traffic and performance, and to serve personalized content and advertising that are relevant to your professional interests. You can manage your preferences at any time. Please view our Privacy Policy and Terms of Use agreement for more information.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View Preferences
{title} {title} {title}