The retail landscape has changed dramatically over the last few years, especially with the boom of the online retailer and the proliferation of smart devices. Leading retailers are moving towards a more digital and connected customer experience in order to remain relevant to today’s environment. As the customer journey is being reimagined, a new hybrid in-store/digital shopping experience will connect everything from physical and online stores to mobile and social engagement. Read this case study to learn how a significant Wi–Fi upgrade can increase customer engagement and enhance the customer experience.
