Experience Design Optimization
Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to …
On Love and Data
Winning over a customer is no small victory. But the steps to develop the relationship are often a mystery. Today, with algorithmic attribution capabilities found in Adobe Analytics, it’s easy …
IT and Marketing: Finding Harmony in the Yin and Yang of the Digital World
As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at least that …
Assessing the Return on Email Marketing Strategy
These days, email is the glue that ties your customers’ identity together across channels. Because of this, the rewards of sending relevant, personalized email messages are invaluable to your brand. …
10 New Year’s Resolutions for Email Marketers
Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016. You’ll discover new ways to make the most of this …
Shifting Campaign Performance Into High Gear
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalized experiences will keep them engaged. Marketers need to see customers as individuals, …
Putting Email Marketing in Context
Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers. Read Putting Email Marketing …
The CX Challenge
Opportunities for organizations to differentiate themselves come through engaging customer experiences (CX). To help marketers see what their peers are doing, Adobe joined forces with Econsultancy to survey more than …
Digital Marketing’s Creative Promise
Delight your customers with creativity that keeps them coming back for more. According to the Association for Data-Driven Marketing and Advertising, highly creative campaigns can uplift business results by 50%. Digital …
The Unified Customer Experience Imperative
Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization to meet …
