The benefits of Account-based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the …
In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings and 63% of sales professionals …
Hybrid work environments are here to stay. While there will need to be plenty of further discussions on the nature to company culture and identity in a hybrid work environment, …
Multiple industry studies confirm that regardless of industry, revenue or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, …
At its core, log analytics is the process of taking the logs generated from all over the enterprise, servers, operating systems, applications, and many others, and deducing insights from them. …
How Pure Storage is helping customers drive better outcomes using data analytics. Data is undeniably at the heart of digital transformation, providing the fuel to generate a bounty of meaningful …
Data engineers rely on Apache Spark to process large data volumes at incredible speeds. Its ability to accelerate the ingestion, exploration, and cataloging of data types from multiple sources lets …
Machine learning (ML) plays a critical role in optimizing the value of digital transformation. However, deploying machine learning in the enterprise is not as easy as it may seem. To …
The value of AI in the enterprise is more evident now than ever. The process of actually implementing machine learning (ML) use cases that can scale, however, continues to remain …
Easily manage your data from edge to cloud and develop sophisticated streaming applications. With today’s push of global digitization, organizations need to harness data in near real-time to leverage new revenue …
