In the era of big data, information comes from an astonishing array of sources and in a variety of formats. Organizations are rushing to discover tools that can help them...
Coming from a global company that just underwent one of the biggest branding overhauls of the century, we know how hard it is to build a brand—and to face the critics of...
Companies hire salespeople to drive revenue, but it turns out that the majority of sales reps spend very little of their time actually doing the jobs they were hired to do....
Customers want to be treated like individuals, not psychographic profiles. The more connected you are to today’s social and mobile customer, the better chance you have...
It’s that time of the year again for marketers to start ramping up their back-to-school campaigns. But as brands gear up for their seasonal campaigns, it is important...
Lessons from 5 Fortune 200 Brands
Innovative marketing and communications leaders are all dealing with the same problem: how can their message get heard above all the other...
Products and manufacturing capabilities continue to grow in complexity. As product complexity increases, multi-disciplinary decision-making will become even more important,...
Big Data can help businesses become more competitive and efficient–but the complexity of Hadoop development poses a real challenge. This CIO eBook explores how to deploy...
The proliferation of data offers an exciting opportunity to restore marketing to its fundamental roots – the basic principles of driving business growth by understanding...
Recent advances in marketing automation enable data-driven marketers to take control of today’s complicated marketing environment. It empowers you to convert raw data into...