The proliferation of data offers an exciting opportunity to restore marketing to its fundamental roots – the basic principles of driving business growth by understanding and adding value to current and future customers. Yet, at the same time, control of our brands has been wrestled away by the customer – often with the same tools that are providing us data.
If you’re working in marketing today, you know firsthand that in order to keep up with the pace, you have to learn, know, and do more. Luckily, previously unavailable data and information are making that possible.
This eBook will cover how marketers can gain competitive advantage by leveraging social media and loosening the reins on your brand.
