To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms. This requires blending offline customer data with inbound real-time data from call centers, websites, social communities and more, to establish a relevant and meaningful dialogue that reinforces your brand while allowing the customer to retain control.
Campaign managers and marketers should download this checklist to learn how to blend offline data with online data to improve the customer experience, build strong relationships with their customers, and drive revenue.
