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customer data

InfoTech / Research / White Papers

Next-Generation Customer 360 and Data Hubs in Financial Services

Emerging banking strategies — next-best offer, next-best action, predicting and preventing churn, maximizing customer value — require real-time or near real-time data hubs as a foundation. So how do you …

InfoTech / Research / White Papers

A SaaS Provider Survival Guide: Performance, Security, and Encryption Essentials for Online Applications

The SaaS market is expected to grow by 196% by 2020. As this growth continues, SaaS providers face increased competition in delivering secure and performant applications to customers. SaaS customers …

InfoTech / Research / White Papers

Digitally Transform: 5 Steps to Financial Services Customer-Centricity

A recent global study by Forbes and Hitachi, revealed that more than a third of financial institutions expect to undergo a major digital transformation over the next two years, emerging as significantly …

InfoTech / Research / White Papers

Financial Services Use Case: Next-Generation Customer 360° and Data Hubs

The key challenge for executive leadership is to efficiently aggregate assorted customer data in an effective manner. This is the core driver behind strategic initiatives, such as customer 360°, customer …

Downloads / Research / Sales & Marketing

Behind Every Great Ad

The world of advertising has become a complex tangle of organizational silos, disconnected platforms, and scattered customer data, turning even the simplest media buy into a chaotic event. But it …

FinTech / Research / White Papers

Crushing the Four Barriers to Growth

As many SMBs know all too well, running a business rarely comes without hurdles. Keeping your finger on the pulse of every facet of your organisation while trying to facilitate …

Research / Sales & Marketing / White Papers

The Best is Yet to Come

Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By …

Research / Sales & Marketing / White Papers

The Holistic Picture

Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those …

Research / Sales & Marketing / White Papers

Experience Design Optimization

Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to …

Research / Sales & Marketing / White Papers

IT and Marketing: Finding Harmony in the Yin and Yang of the Digital World

As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at least that …

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