Emerging banking strategies — next-best offer, next-best action, predicting and preventing churn, maximizing customer value — require real-time or near real-time data hubs as a foundation. So how do you …
The SaaS market is expected to grow by 196% by 2020. As this growth continues, SaaS providers face increased competition in delivering secure and performant applications to customers. SaaS customers …
A recent global study by Forbes and Hitachi, revealed that more than a third of financial institutions expect to undergo a major digital transformation over the next two years, emerging as significantly …
The key challenge for executive leadership is to efficiently aggregate assorted customer data in an effective manner. This is the core driver behind strategic initiatives, such as customer 360°, customer …
The world of advertising has become a complex tangle of organizational silos, disconnected platforms, and scattered customer data, turning even the simplest media buy into a chaotic event. But it …
As many SMBs know all too well, running a business rarely comes without hurdles. Keeping your finger on the pulse of every facet of your organisation while trying to facilitate …
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By …
Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those …
Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to …
As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at least that …
