Next-Generation Customer 360 and Data Hubs in Financial Services
Emerging banking strategies — next-best offer, next-best action, predicting and preventing churn, maximizing customer value — require real-time or near real-time data...
A SaaS Provider Survival Guide: Performance, Security, and Encryption Essentials for Online Applications
The SaaS market is expected to grow by 196% by 2020. As this growth continues, SaaS providers face increased competition in delivering secure and performant applications...
Digitally Transform: 5 Steps to Financial Services Customer-Centricity
A recent global study by Forbes and Hitachi, revealed that more than a third of financial institutions expect to undergo a major digital transformation over the next two years,...
Financial Services Use Case: Next-Generation Customer 360° and Data Hubs
The key challenge for executive leadership is to efficiently aggregate assorted customer data in an effective manner. This is the core driver behind strategic initiatives,...
Behind Every Great Ad
The world of advertising has become a complex tangle of organizational silos, disconnected platforms, and scattered customer data, turning even the simplest media buy into...
Crushing the Four Barriers to Growth
As many SMBs know all too well, running a business rarely comes without hurdles. Keeping your finger on the pulse of every facet of your organisation while trying to facilitate...
The Best is Yet to Come
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really...
The Holistic Picture
Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you...
Experience Design Optimization
Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about...
IT and Marketing: Finding Harmony in the Yin and Yang of the Digital World
As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every...
