Why Big Data is a Big Deal
Big Data can help businesses become more competitive and efficient–but the complexity of Hadoop development poses a real challenge. This CIO eBook explores how to deploy...
Who’s Driving Your Brand? Navigating Today’s Confusing Customer Pathways and Arriving with your Brand Intact
The proliferation of data offers an exciting opportunity to restore marketing to its fundamental roots – the basic principles of driving business growth by understanding...
Marketing Automation: The Power to Drive Efficiency & Prove Value
Recent advances in marketing automation enable data-driven marketers to take control of today’s complicated marketing environment. It empowers you to convert raw data into...
Email Marketing Fundamentals
Successful email marketing requires a solid understanding of the best practices that will result in clean looking messages that improve delivery and overall performance for...
Agile Marketing: How Top Companies Keep Pace in an Always-on World
The new era in marketing requires greater agility than ever to respond to the fast-paced needs of empowered customers who control the conversation of your brand. This ability...
