Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: This Martech Intelligence Report on Enterprise Account-Based …
Marketing leaders are charged with executing sophisticated strategies that drive provable ROI at scale — all with fewer resources, tighter budgets, and rising complexity in buyer behavior. Add in fragmented …
Go-to-market (GTM) leaders in the commercial banking sector face many complex challenges. But with those challenges come significant opportunities — for banks that can identify and act upon them. GTM …
Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building …
Shrink the online-offline belonging gap Updated on January 31, 2025 Key Takeaways Are you struggling to engage and retain your offline workforce? With labor shortages on the rise, finding ways …
Ganz gleich, ob das Thema KI für Sie neu ist oder Sie Ihr Fachwissen erweitern möchten, unser Dummies Guide bietet Praxistipps und leicht verständliche Strategien für CDOs, die KI so …
Que vous soyez novice en matière d’IA ou que vous cherchiez à améliorer votre expertise, notre guide Pour les nuls contient des conseils pratiques et des stratégies faciles à comprendre …
Strategic Portfolio Management (SPM) is a systematic top-down approach to managing an organization’s projects, programs, investments, business capabilities, digital and physical products, and applications to align them with strategic goals …
Events: The Critical Driver of Modern Marketing Success In today’s digital-first world, marketers face increasing challenges with traditional channels. Ad fatigue and declining ROI have pushed businesses to seek innovative …
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold …
