Email Deliverability
There’s no question that email software and the people who use it are getting better at filtering out spam. While this makes it easier for engaging emails to get through—without …
Digital Marketing 101 – Key Tools for Engagement Marketing
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So …
Demonstrating Impact: Pedal to the Metal
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and …
Finding Eureka: The New Science of Online Testing
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe …
Nine Common A/B Testing Pitfalls and How to Avoid Them
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and …
Four Advantages of a Planned Approach to Digital Maturity
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. …
Forrester: Top 10 Technology Predictions for 2016
Forrester’s top 10 technology trends demonstrates why a shift is underway from cyclical, intention-led spending on point solutions, to investments targeting customer-driven, end-to-end value.
Manufacturing Agility through MES Excellence
Manufacturing agility is important in today’s world of fluctuating demand, short product cycles and constant change. Gaining visibility on the plant floor is one of the dilemmas of manufacturing systems …
Creating a Modern, Effective Manufacturing Environment with ERP
This new research from Aberdeen Group identifies the challenges that face the modern manufacturing environment and illustrates how leading manufactures make ERP a foundation for efficiency, effectiveness and growth.
End-to-End Quality Ensures Satisfaction and Reduces Costs
Based on a survey of over 200 respondents, this report explores how discrete manufacturers approach quality management. Specifically, how industry leaders take an enterprise-wide approach to quality management in order …
