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Join Campaign US for our next virtual Tech Talks event, focused on the future of retail and e-commerce and its impact on the customer journey. We’ll gather thought leaders from brands and agencies to deliver cutting edge insights and tangible strategies for success in this emerging space. Session 1: Making sense of retail media – 12pm – 12:30pm ET From Amazon to Walmart, Target to Lowe’s, big box retailers are becoming major media properties in their own right as e-commerce takes off and digital placement is the new shelf space. This panel will help you make sense of this emerging and fast-moving trend and set you up with key strategies for success. Session 2: Commerce gets social – 12:35pm – 1:05pm ET From shopping live streams to easy checkout on social media apps, the worlds of e-commerce and social media are colliding. In the U.S., social commerce is taking off quickly, expected to have hit almost $37 billion in 2021, according to eMarketer. Tune into this discussion featuring social commerce experts to get fresh insights into how to navigate this emerging and important trend. Session 3: E-commerce and the customer journey – 1:10pm – 1:40pm ET In a world where consumers can shop from anywhere, at any time, the traditional purchase funnel is moot. How can brands craft personalized messaging strategies to move customers along to purchase, no matter where their journey starts? This panel of customer journey experts will unpack strategies for success in a changed landscape. |
