The 2022 U.S. Automotive Dealership Ecommerce Benchmark Study

The global crisis pushed digitization into fast-forward. U.S dealers must provide a compelling digital buying journey to attract more sales. This study shows that 95% of vehicle buyers are actively using digital sources of information and 83% of consumers buying a car want to shop online to save time.

A few keys takeaways from the Auto Dealer research includes:

• Automotive consumers visit an average of 4.2 websites during their purchasing process stressing the importance of a digital first approach to sales
• Only 5.5% of all dealerships have a 360-degree viewer feature, which consumers want most
• 79% of dealerships do NOT offer the ability to search vehicles ‘close to me’
• Barely 7% of all dealerships allow consumers to pre-order a customized vehicle
• Email communications is the favorite consumer tool for asking questions

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