How Marketers Can Develop Strategies to Comply with Changing Consumer Privacy Laws

If privacy is still an afterthought in your marketing organization, you aren’t alone. Marketing success is often measured against short-term goals, like identifying prospects, retaining customers, and increasing ROI. Learn how shifting some of your budget to privacy investments can have a long-term impact on customer perception of trust and strengthen your brand.

In this Forrester Report you’ll learn:

Why you need to up your marketing privacy prowess – and start taking a leadership role in determining privacy strategies and investments
Which six capabilities are key to developing privacy processes and best practices for marketing data
How governance and policy management helps marketers to establish compliant data practices that proactively address privacy regulations such as the GDPR

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