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Let’s consider the Regalix study. 50% of the respondents in the survey cited producing quality content as one of their top content marketing challenges, while 44% mentioned mapping the content to stages in the buyer’s journey. Only 28% of the marketers in the study reported having a content maturity model in their organization. While content marketing has been in practice for a long time, marketers are still coming to terms with the blistering pace of change that the discipline has seen in recent years in terms of technology, rising consumer expectations and rapid growth in the number of channels and touchpoints in the consumer journey. |
