The CMO’s Guide to Smarter ABM | Knowledge Hub Media

Marketing leaders are charged with executing sophisticated strategies that drive provable ROI at scale — all with fewer resources, tighter budgets, and rising complexity in buyer behavior.

Add in fragmented tech stacks and static account-based marketing (ABM) platforms that only exacerbate sales and marketing misalignment, and the situation becomes even more complicated.

How can CMOs win? Those who adopt a data-first, intelligence-driven, and AI-powered approach to ABM will come out ahead.

This guide outlines a smarter way forward: building a unified, AI-powered ABM solution grounded in real-time signals and the industry’s most complete data foundation.

ZoomInfo Marketing 100125

First Name

Last Name

Job Role

Job Function

Company

Postal Code

Country

Business Phone

Are you looking for ways to improve lead quality and conversion rates?

Your privacy is a top concern for us at Knowledge Hub Media. We’ll only use your personal information to provide you with the content, products and/or services you’ve requested from us. By clicking the "Submit" button below, you are confirming that you have carefully read Knowledge Hub Media’s Terms of Use agreement, and Privacy Policy, and agree to be legally bound by all such terms.

Yes, I agree to the Terms of Use Agreement.

Yes, I agree to the Privacy Policy.

In compliance with GDPR, you are not required to consent to communication (by "opting-in") to complete this form or access this white paper. Any consent that you provide will be strictly voluntary, and the act of opting-in - by ticking one or more of the boxes below - is wholly optional and at your soul of discretion. Knowledge Hub Media would like to keep in touch regarding related content, white papers, business/technology research and upcoming events in your area of expertise. Please check the appropriate boxes below to opt-in:

I would like to receive communication by email.

I would like to receive communication by telephone.

I would like to receive communication by postal mail.

The sponsor of this content and Knowledge Hub Media's affiliate partner ZoomInfo may wish to contact you regarding products and/or services as they relate to this white paper/research and topic of interest. Please check the appropriate boxes below, indicating the methods for which you consent to being contacted by our affiliate partner:

I would like to receive communication by email.

I would like to receive communication by telephone.

I would like to receive communication by postal mail.