The CRO’s Guide to Go-to-Market Intelligence

Today’s chief revenue officers (CROs) are focused on maximizing the impact of their revenue teams by giving them the tools, data, and autonomy to function as a single, cohesive unit working toward common goals, driving efficiency and productivity gains in the process.

These increasingly unified go-to-market (GTM) teams are quickly becoming the driving force behind the massive growth of some of the world’s largest, most innovative companies.

In turn, they’re looking for partners and platforms that can provide immediate value by unifying the fragmented technology stack and surfacing GTM intelligence signals that drive material growth.

In this ebook, you’ll learn more about:

• The changing role of the CRO

• Data: the fuel that drives today’s revenue teams

• Data and revenue working together

• ZoomInfo’s GTM Maturity Index

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