How do you store the original copy of Star Wars or Steamboat Mickey? How long do you keep the film footage of Babe Ruth hitting a home run? How long do you store patient records, MRI images, and CAT scans? Surveillance footage used in a trial? Genome sequencer images used to design and produce a new drug?
Many of our customers refer to this as the “forever content archive” problem, and over the next few years most studios, broadcasters, post houses, advertising agencies, and corporations will need a plan.