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Healthcare organizations publish more content in more places than ever before. And healthcare marketers face unique challenges to make that content relevant, valuable, and consistent across multiple channels. Successful marketing depends on having great content. Organizations that invest in streamlining and optimizing their content marketing produce two times more content than their less efficient competitors—and they do it 163% faster. Discover how a structured content model increases efficiency by providing marketers with content that’s easy to manage, ready to publish across multiple channels, and approved by subject matter experts. By optimizing your content development and maintenance processes, you’re empowered to devote more energy to your marketing goals. The Healthcare Marketer’s Guide to Structured Content is an important resource for marketing teams who want to do more with less and be ready for what the future holds. |
