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This new approach has been adopted around the world within startups and established organisations. Regardless of your role or company size, this is a must-read for entrepreneurs, marketers, developers and business leaders. The Lean Startup is organised into three key parts, this summary will summarise each section. In ‘Vision’ Ries defines what an entrepreneur and startup actually are and articulates a new way for startups to measure their progress called ‘validated learning’. ‘Steer’ dives into the methodology of the build-measure-learn feedback loop. And in ‘Accelerate’ the book explores techniques to speed up the ‘Steer’ process and growth methods. Offer expires 3/10/2022 |
