The Marketer’s Guide to User Testing

Marketers have access to more robust analytics tools than ever before. Consequently, we know exactly what’s happening on our websites, apps, and marketing campaigns. But we don’t always understand why.

And, it’s the "why" that can make all the difference. Why did customers abandon their orders? Why did they unsubscribe? Would different copy or graphics lead to a better outcome?

Check out this guide to learn about:

• What user testing really is
• The many things you can do with user testing
• Five steps to getting actionable customer insights
• A template you can use to measure overall brand impression

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