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The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has recently shifted to digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, Harshit Jain MD (entrepreneur and former physician) recently examined the virtual POC marketing ecosystem and shared his marketing acumen with businesses to optimize communication initiatives to prescribers in his book ‘The Next Marketing: To Healthcare Professionals’. Throwing light on the effective campaigning methods mentioned in the book, Harshit Jain MD will aim to equip the Webcast audience with strategies to efficiently cultivate and facilitate digital messages to clinicians within POC channels, enabling them to gain the ability to advance the support that providers receive, to achieve better health outcomes for patients. Learning Objectives:
Speaker: Harshit Jain, MD Founder and Global CEO, Doceree and the Author of ‘The Next Marketing-To Healthcare Professionals’ |
