The Path to Customer-Centric Digital Asset Management (DAM)

In May 2015, we commissioned Forrester Consulting to evaluate how organizations manage and publish digital content, amidst increasing consumer demand for more personalized brand experiences. Forrester conducted in-depth interviews with 10 business decision makers from the US and UK. They found the most successful enterprises are obsessed with how content impacts their customer experience.

Read this study to discover:
  • Detailed findings from Forrester’s analysis
  • Why companies must provide more engaging, rich media-driven experiences
  • 4 reasons legacy rich media strategies no longer suffice
  • 6 ways DAM enables agile, multichannel and context-relevant content delivery
  • 3 recommendations from Forrester
Learn DAM best practices and how you can better manage your rich media content.

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