The Silent Revolution – What makes sales leaders disillusioned with their CRM after 2 years?

In these times of efficiency, business leaders like you are looking to extract every ounce of efficiency from your CRM. But have you got what was promised to you?

Freshworks commissioned Forrester Consulting this March to evaluate businesses’ current state of CRM adoption, challenges faced, and future plans. 

The results are (not) shocking:

• Shorter CRM Lifespan: A majority of users who’ve used their CRM for 2+ years are looking to replace it within 2 years. 
• Poor Sales Outcomes: Most businesses believe that their CRM doesn’t impact sales productivity or their revenue from new customers. 
• Ill-equipped CRM strategies:  A large number of organizations believe they’re crafting poor CRM strategies.

To discuss this, we are hosting an upcoming webinar featuring Forrester, where our experts share the findings of the study, analyze the numbers, and deliver actionable insights. Join us to find out what sales leaders like you need to do to get your CRM strategy right, especially as we navigate these challenging times.

Request Free!