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Today, direct-to-consumer (DTC) and digitally-native brands often bypass traditional marketing channels and rely on digital only strategies to build their business. Yes – digital works! But because everyone is in on the game, customer acquisitions costs are skyrocketing. So what’s the latest marketing tactic cutting edge brands are doing to grow their business? Direct mail. Not convinced direct mail is for your brand but curious to learn more? Perfect. In this ebook from Speedeon, we bust the top 5 myths that often hold back digital-first marketers from diving into direct mail and turning it into a top strategy for growing their user base, increasing customer lifetime value and driving response rates up to 30 times higher than digital alone. |
