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Investment in marketing activities is growing fast. Marketing spend soared to $1.3 trillion dollars worldwide in 2021, accounting for 2% of global GDP. As companies spend more, they need to know whether their significant investments are paying off. There’s a myth in the marketing world that certain questions about return on investment (ROI) simply can’t be answered. Some marketers claim that, unlike in the B2C space, B2B revenue attribution is too complex to calculate. The good news: everything in marketing is measurable with the proper resources, investment, and knowledge. In this report, we share our wisdom to help demystify B2B marketing ROI. When you’re done reading, you’ll walk away with an understanding of why ROI is important and how to measure and use it to maximize your marketing dollars. |
