Live Webinar
Date: June 9, 2020
Time: 10:00 AM PST – 1:00 PM PST
Direct mail (including all commercial mail) has been around forever, and is largely built on slow, expensive, manual processes. As a result, it’s become a communications afterthought. Today, technology innovations are helping organizations of all sizes save thousands of hours in processing time while creating timely, personalized communications that inform, engage, and delight customers.
This quarter, Lob is taking our Modern Direct Mail Symposium event series online, and providing a deep look at the new world of postal mail to everyone. We have brought together speakers from USPS, and Appfolio as well as industry analysts from Mintel to share:
- How technology is transforming direct mail processes, and allowing organizations to be more responsive while reducing costs.
- Companies that are using innovative mailed communications to improve engagement with their customers.
- Tailored direct mail solutions for the financial services, insurance, and healthcare sectors
Join us online for these great sessions, speakers and actionable best practices you can add to your direct mail programs. While we can’t provide the complimentary drinks and snacks that we would at a live event, we can, instead, make an impact. Lob will make a donation to the on behalf of every attendee to the charity of their choice.
Agenda
10 am PST – Welcome
10:10 am PST – The New State of Direct Mail
We invited leading industry research organization Mintel to discuss how organizations are adapting their communication strategies during the coronavirus pandemic
10:30 am PST – Direct Mail in an OmniChannel World
USPS will review how companies that combine online and offline media, and leverage direct mail technology can push the performance envelope.
10:50 am PST – Why Direct Mail is An Essential Infrastructure
Hear how direct mail is helping insurance, finance, and eCommerce companies improve customer communication, maintain regulatory compliance, and retain their audience from our panelists that include: Appfolio, Outsell, Saylent, and others TBA.
11:40 am PST – The Power of Offline Information
Address data is empowering companies with data that allows them to improve their customer experience, reduce operating costs, and strengthen their compliance.
12 pm PST – Industry Specific Breakout Session
Chose your own adventure — we’re hosting interactive demos that will show you how insurance, finance, and eCommerce companies are utilizing modern direct mail that delivers.
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