For good reason, Search engine optimization (SEO) is widely considered one of the most powerful digital marketing strategies for any business, of any nature or size. How it is carried out, though, depends on the scale of the organization and complexity of their website.
For large companies with a plethora of webpages for each of their products and services, achieving success through SEO means investing a great deal of time and in-house resources – which could last for months or even years depending on their desired project goals.
To alleviate the costs (and time burdens) associated with in-house SEO – and remain competitive in organic search results – it has become more trendy in recent years for larger companies to outsource their SEO services. SEO initiatives are often outsourced to specialized agencies within countries like the Philippines, India and China.
Enterprise SEO Outsourcing is an efficient and cost-effective way for large companies to have an actionable and scalable SEO strategy; one that is that is formulated specifically for their business and marketing objectives. Success using this approach, however, depends (1) on how strategic you are in structuring the program, and (2), the SEO services company that you chose to hire… In other words, how good are they at increasing your keyword ranks organically?
Let’s take a look at the infographic below, courtesy of Digital Marketing Philippines, to gather some tips and tricks that will ensure your enterprise SEO outsourcing program is a success.