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Pivotal to their company’s growth strategy, revenue operations teams are being challenged with increasing responsibility and limited resources to lay the foundation for operational success. Now more than ever, executives across the board realize the importance of data to deliver on their business goals. However, McKinsey Digital reports* that 32% of operations professionals spend a significant amount of time on non-value-added tasks due to lack of data quality and availability. How can you spend less time on manual tasks, and more time on strategic cross-organizational functionally, and accelerated, data-driven marketing activation? In other words, how does Revenue Operations drive better value? Join Dun & Bradstreet Marketing VP Nipul Chokshi and guest speaker Steve Scotkin, Sr. director of marketing technology at Thomson Reuters, to discuss how revenue operations teams are generating value out of their operations models. In this session, you’ll learn how the following are keys to efficiency, focus, and growth:
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