Top 5 Ways to Conquer Multi-Channel Challenges

In e-commerce, multichannel is the new normal. Your customers are browsing and shopping everywhere, so you have to give them the opportunity to buy from you via multiple channels, too. But a recent survey of 2,000 digital marketers and e-commerce pros found that many still struggle to fully understand what motivates their customers to buy—and which channels hold the most appeal. In the survey, only 17 percent of respondents said they are fully capable of analyzing their customers’ journeys. It’s a problem all multichannel e-commerce enterprises grapple with.

To make the smartest decisions about expansion, marketing, and—if necessary—cost cutting, you need to know:

• Who are your best customers and what channels do they favor?
• What is the true cost of getting each of your products to any given customer?
• How effective are your marketing campaigns by channel?
• Are you keeping shipping and inventory costs in check?
• What can you do to  lower costs and increase profit margins?

Read our white paper to learn about the five biggest challenges for multichannel retailers and how you can use data to gain insights from each of them.

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