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With these advantages, it’s no wonder VDC’s 2013 Report forecasts area-imaging scanners sales to grow at a rate of 13.4% for the next three years, compared to the expected 7.3% decline for laser-based scanners over the time period. Imaging technology is firmly established as a cost-effective, durable, technologically capable alternative to laser-based systems. Plus, imagers are capable of supporting retailer’s mobile marketing programs, capturing mobile coupons right off customers’ smartphone screens or automatically collecting their information from ID cards for loyalty program auto-enrollment. Key Topics Covered:
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