Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what’s working and what you need to improve. IBM host a webinar presenting tips on how to measure the customer experience for your brand and how to use that data to build better journeys.
Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys.
The webinar will provide attendees with:
- Best practices to measure the quality of digital customer experiences
- Guidance on the kinds of tools to use to capture the right CX metrics
- Tips for integrating metrics, including the role of customer journeys
- Techniques to drive action and improve digital experiences
