Trends in Mobile App Infringement and Enforcement Measures to Take

Date: Tuesday, September 22, 2020

Time: 2pm ET | 11am PT

Sponsored by: Appdetex

 

Mobile apps have seen tremendous increases in usage by consumers in today’s climate. Bad actors know this and are increasingly targeting mobile channels.

As a result, legal professionals have a new front in defending their brands, their customers, and their intellectual property, resulting in a range of new challenges. Reputable mobile app stores work hard to provide a safe environment, but the volume of new apps uploaded each day, the wide range of third party stores, and the creativity of bad actors combine to present unique enforcement challenges to brand defenders.

In the first of a 3-part series, this webcast will showcase the risks brands face, the remediation avenues that are available to address these risks, and the factors to consider when creating an effective strategy. Attendees will also:

  • Develop an understanding of these risks, what remediation avenues are available, and how address infringement in mobile apps and mobile app stores.
  • Gain visibility into best practices for enforcement in mobile apps and mobile app stores.
  • Determine how best to design a framework for adding a mobile apps component to your overall brand protection strategy.

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