Unlocking Networks: A Peek into Strategic Marketing in a Digital Age

Brought to you by the University of Michigan’s Ross School of Business, this webinar includes commentary from John Branch and Marcus Collins. They have found that networks are a much better predictor of behavior than demographics or psychographics. In this webinar, they’ll discuss how to understand the cognitive behaviors that sway people to take on the behaviors they take on. Additionally, they’ll highlight the effect the digital age has had on marketing.

Key Takeaways:
  1. While demography and psychographics act as a proxy, networks are a far more accurate way to describe groups of people.
  2. This approach also gives insight to how influence is transferred.
  3. Social technologies leverage the dynamics among networks.
  4. Digital technologies have allowed us to find these networks.

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