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The adoption of online shopping accelerated during the pandemic, which is placing increased pressure on grocery retailers to drive traffic into their brick-and-mortar locations and create synergies between their digital and physical offerings. In fact, online grocery shopping, including delivery and store pickup, totaled about $98 billion in 2021, growing about 2% as a share of overall grocery spending, according to a recent survey. In this environment, grocers need to ensure that they are optimizing the sales potential of their physical stores by providing a shopping destination that is both efficient and enjoyable. This playbook highlights:
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