What Bank Marketers Need to Know To Reach Two-Year and Four-Year College Students

In order to completely understand how the college experience plays a role in financial knowledge, opinions and behavior for young adults, this report aims to thoroughly compare students from both two-year and four-year institutions across various domains of fiscal health. The findings derived from this analysis will surely help direct policies and programming designed for each type of student, as well as guide the measures used to assess financial interventions in higher education.

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