When Hot Leads Go Cold: How to Avoid the Icy Encounter

Most initial hot leads go cold. It’s a fact of business, but it’s one that can eat away at productivity, and therefore revenue. Before you start chipping away at your reserve of leads, consider these tips to keep hot leads from turning into cold ones and maximize sales.

Download this Guide to learn:

• When and how to engage with a lead
• The correct tools that can help you nurture them
• Different tactics for generating leads

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