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There are 26 million high-income households in the US. Too bad most brands are turning most of them off. Today’s affluent consumers feel more vulnerable and a lot less wealthy than brands perceive. To connect with affluent consumers, brands must tune out the wider cultural din and tune in to the subtle and surprising cues that affluents are telegraphing about their own self-image, beliefs and behavior. Download this white paper and learn how to keep you ideas front and center when crafting actionable brand messaging for the affluent. |
