Creating a successful logo takes more than just a good design – a good logo should be both attractive and functional. It should send the right message to the right audience and capture the essence of the company’s brand. This is why designing a good logo is harder than it looks.
Branding agencies are the best solution when designing a new logo. It is recommended to browse around these guys to ensure the best outcome because the design needs to reflect your brand effectively.
logo is a simplified visual that represents the personality of the brand. So, Creating the best logo for your company will take brainstorming, testing, and experimenting with different designs.
It is also important to make a good business proposal so that the design solution can be realized.
Let’s look at what it takes to create an attractive and memorable logo that will stand out.
Things to consider before designing a logo
- Evaluate the brand. Knowing the essence of the brand is key to creating a well-designed logo. Before hiring a team of graphic designers, it’s essential to understand what message your logo should send. Every brand has a different story to tell, which is why creating a logo is more difficult than it may sound.
- Research the audience. Your visitors should get the gist of your brand in a glimpse. For that to happen, you should know what your target audience is looking for. Sending a message through your logo is the very purpose of its existence, therefore it’s necessary to research the audience first.
- Determine the goals. Youthful, sophisticated, or luxurious? There are many ways to create a logo design, but not all of them will necessarily work. After you know what your audience is looking for, you should choose how to represent the personality of your brand.
- Check out what your competitors offer. Even with the best idea for a logo design, your long-term goal should be getting ahead of your competition. It’s smart to look at what logo designs your competitors chose.
- Decide where you will use your logo. A well-designed logo should work well on paper, different fabrics, as well as online platforms.
- Consider a few different ideas. Make sure not to fall for the first design idea you lay your eyes on. It’s true; when you know it – you know it. However, it’s always good to take some time to consider a few different designs and layouts for a catchy logo.
A good logo should stand the test of time
A company’s logo might seem the like smallest issue in the process of creating a memorable brand. However, this couldn’t be further from the truth.
While planning a long-term marketing plan, branding professionals consider many different factors. Creating a logo that will stand out is more than just a nice choice of color and shape.
Some of the most recognizable logos haven’t changed for decades. Why they stand the test of time is simple – a good logo will visually attract people no matter their age or interests.
Check out Apple’s logo for example. A simple graphic image of the fruit stands the test of time, it’s easy to understand and to adapt for different purposes. Changing the color, outline, or shading of the logo will not change the original shape, which makes this one an example of a timeless logo.
Creating a good logo will require an idea that will make it attractive across generations.
Take Nike’s logo for example, is a simple “checkmark” – a symbol everyone understands. It shows movement, speed, and determination it is and very simple to remember. Designing a good logo has a lot to do with creating a symbol that will show the essence of the company.
The most important feature of a logo, it’s adaptable, simple, and easy to remember.
When it comes to designing a logo that many generations will remember, the simplest ideas can sometimes work the best. No matter its shape, a recognizable logo should be easy to understand and relatable to many generations.
People grow up and change, but a successful logo will stand the test of time.
It should be simple but memorable
It might sound like creating a simple logo doesn’t take much time. However, graphic designers will most likely disagree.
Coming up with an idea for a logo might happen overnight but designing it will be another story.
Once a designer pitches a few ideas for a logo design, there are a lot of factors to consider. Brainstorming is a must but overthinking the concept could make the opposite of a memorable logo.
Upon seeing Google’s logo, it’s not possible to forget its visual appearance. The letters are in different colors, which resemble the ever-changing nature of the brand. At the same time, the logo is as simplistic as it can be, which makes it memorable for all audiences.
It’s important to understand what it takes to create a logo design. Once the idea is born, a graphic designer will sum up the essence of your brand and show it in a simple pattern.
Your logo should be adaptable to be used on different surfaces. So, it’s necessary not to complicate it with too many details.
For example, a logo for a yoga studio might have slim and curved lines to present the essence of the company’s work. On the other hand, a law company will most likely use straight lines and shapes in their logo, which people might associate with a direct and firm attitude.
To sum it up, designing a good logo depends on the psychological effect it’s supposed to achieve. If the logo is simple and easy to remember, it will become your biggest asset in conquering your market.
Creating a good logo requires research
There are many steps to take before designing a good logo, from pitching the initial idea to brainstorming and graphic design.
Before this creative process is complete, it’s important to understand how your logo will visually affect your audience. To achieve this “psychological advantage,” branding experts will perform research and look at the most important questions before coming up with a good idea for a logo:
- What does your audience want to see? Depending on the nature of your business, there can be various graphic solutions for your company’s logo. Think of what your audience is looking for. For example, if you are running a fitness center, your clients might be interested in seeing the symbols of strength and inspiration.
- Which shapes and colors represent your company’s personality the best? Choosing colors for a good logo design is not easy. A one-color logo will be easier to adjust to different surfaces, and it could also look great in black and white. When using two colors, these could be contrasting or gradient. However, experts agree that using too many colors in a logo design could be overbearing and distracting.
- Classic or contemporary design? For most companies, both can work well. But a logo’s design should always represent the essence of the brand.
- Will the logo work on different surfaces? If your company’s logo looks great on your website, will it be easy to spot on a mobile app, or in print materials?
- What aspect of your logo will be the determining factor? For some designs, it’s a specific shape, and for others – an ambiguous idea. Before creating a memorable logo, a graphic designer will try to understand the essence of the company.
Designing a good logo takes professional skill
Creating an idea for a good logo can happen in a few minutes, and it doesn’t take more than just a designer’s creativity. However, making it happen will require skills and knowledge from a professional graphic designer.
It’s not easy to predict how successful one’s logo will be. The only way to test it is to combine it with other aspects of the marketing plan. This is one of the reasons why designing a good logo is harder than it looks.
Professional graphic designers can spend weeks creating the perfect design for a logo. Trying out different shapes, patterns and colors is usually the most difficult part of the process.
In many cases, a company’s owner fancies a few different ideas for the logo, making it harder to reach the final decision.
Versatile use of a logo is a priority
No matter how great a logo looks, a graphic designer should always ensure that it’s versatile.
If you are a company owner, you will probably want your logo to exist in as many places as possible. Whether it’s your website’s homepage, a mobile app, or a tv commercial, the logo’s layout should be adaptable to different surfaces.
Your logo features should remain recognizable and distinctive, no matter the surface it stands on. For example, while creating a custom web page design, a designer will incorporate different visual aspects.
A logo should complement the overall appearance of your website and vice versa. However, a logo design should also look good on the mobile app, a banner, or a piece of fabric.
One of the factors that could affect your logo’s versatility is the wrong choice of color. For example, using gradients might look on paper but not on other materials. Instead of making a symbol look smudgy and undefined, it’s better to use contrasting colors.
To create a logo that will make a company stand out from its competitors, there are many factors to be considered. Whether it’s a symbol, a word, or an abstract shape, a logo should represent the essence of the brand.
A great graphic designer will always work hand-in-hand with the rest of the brand management team. After all, representing the essence of one’s company is an art. A good idea, creative thinking, and research are key to designing a good logo that people will remember for years.
Author bio:
Travis Dillard is a business consultant and an organizational psychologist based in Arlington, Texas. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for Seo Turnover.
