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Sales and marketing alignment is in serious trouble these days, and their strained relationship is impacting business results. In fact, only 8 percent of companies believe their marketing and sales teams are aligned, according to Forrester Research. For all the time marketers and salespeople spend refining and optimizing their team processes, it’s worth devoting just as much time to improving their alignment with each other. In this white paper, we examine how marketers work with sales today, and how their partnership can be strengthened by answering a few key questions. |
