Winning B2B Content Outcomes: The Key to Translating Content into Lead Generation Success

Every marketer knows lead generation and nurturing practices are essential to engage in-market prospects, but many marketers are searching for the “How” behind it all. Tom Prendergast, President of 190west, and David Fortino, SVP of Audience, Marketing, and Product at NetLine Corporation, joined forces to discuss content-centric lead generation best practices and tools that deliver results.

This webinar discusses: 

• A real-world analysis of B2B content engagement patterns from over 4 million professionals to help connect you to your buyers
• How hyper-targeted campaigns help you scale without wasting your budget
• A free tool that helps you better understand the content consumption patterns of your target prospects
• Ways to develop engaging content your audience is looking for
• How to assess readiness of prospects for optimal lead nurturing
• Tactics to manage captured leads for higher conversion rates

Get the most out of your lead generation and nurturing efforts – watch on-demand! 

Request Free!