Winning in Today’s Online Marketplaces

This eBook highlights four critical insights marketers need to understand the digital ecosystem outside their own domain or brand. Today’s consumers visit many different eCommerce sites on their path to purchase, but most marketers and brand managers lack visibility into how consumers engage and purchase on these walled gardens.

Winning in Today’s Online Marketplaces will help you learn:
  • How to measure your brand against competitors’
  • Which referral trends to pay attention to
  • Effective marketing strategies to identify new growth opportunities

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