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When combined with the speed and scale of digital chatter, and the explosion of medical information and misinformation across social media platforms, the responsibility falls on communications leaders to identify risk signals early in order to protect their pharma brand’s reputation. Join Crisp as we review the latest findings from its recent Communications Leaders Risk Survey | Pharma Edition, and explore how new risk intelligence solutions can help today’s pharma communications professionals mitigate risk and prevent the next brand crisis.
Crisp is the most trusted provider of Corporate Risk Intelligence for the C-suite. Crisp protects brand reputation by delivering real-time alerts on risks that emerge via social media, the deep and dark web, and reporting on the key actor groups who represent a risk to your pharma brands before they escalate into a crisis. Crisp is different because our risk-trained AI technology calculates the likelihood of each risk, which our Human Intelligence teams then use to predict its future severity. That way, your communications team can take preventative action before it becomes a crisis. A Forrester Consulting study revealed that Crisp customers reduced the impact of a crisis by 40%, prevented one-in-three crises per year entirely and achieved a 572% ROI. Today, Crisp defends over $6.5 trillion in combined market capitalization for over 1,000 brands. With Crisp, you’re always first to know and first to act. Learn more at crispthinking.com. |
