Over the past year, the Ebco team set out to discover the next big thing. In doing so, we’ve analyzed future-focused trends that are inspiring and impacting the top emerging innovation opportunities and shaping the future CPG landscape. As the future of CPG becomes increasingly digital, brands are leveraging direct-to-consumer models to build a more competitive online presence and collect consumer data. In addition to making the digital transition, the future of CPG is becoming dramatically more design-focused, personalized, transparent, and sustainable. CPG brands are building audiences and leveraging consumer insights to provide friction-free shopping experiences that improve convenience. In search of the next big thing, we identified a number of high-growth opportunities for CPG companies to consider.