14 tactics for filling the offline gap of the digital customer journey

With technology growing increasingly prevalent in our everyday lives, marketers have spent the better part of the last decade observing and trying to decipher their customers’ online behaviors, such as who they are, what they’re searching for, how much time they spend browsing, and how they respond to online ads.

However, a lot of these same marketers stopped paying close enough attention to the other side of the medal: customer offline behaviors.

Download our playbook and discover 14 actionable tactics for:

  • Customer acquisition
  • Customer profiling and segmentation
  • Proximity messaging
  • Behavioral messaging


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