In 2015, marketers are being challenged to think more strategically about the content they produce and how it is leveraged to drive demand for their business. With the abundance of information at the buyer’s disposal, webinars have become a critical tactic for converting prospects through the buying cycle.

The insights from this report were generated from the thousands of webinars on the BrightTALK platform in the past year and offer a number of easy-to-implement strategies for driving demand with webinar programs, including:

• How to plan webinar promotions
• What to expect during a live webinar
• What features are driving the most engagement
• How to utilize webinar data to convert leads to opportunities