Sales & Marketing

Brand Awareness Costs Tens of Millions; Smart Medium-Sized Advertisers Skip That, Stick to Something Low-Tech, Linear

Ever think about whether the returns you see as a result of your advertising are enough to keep profitability growth?

For example, if an advertiser / marketer nets 20 percent or breaks even with a Facebook click-ad or Google digital ad campaign, is it enough to really net profits after expenses and taxes?

Key takeaways:

  1. secret about Toyota Motor Corporation’s “low-tech” habit
  2. nuts-and-bolts common sense from a professor of marketing at Thunderbird Management School
  3. John D. Rockefeller’s opinion on growing market share

All in less than three pages.

 

ABOUT

Corey Weiner has worked on lead gen / direct response programs for big-name advertisers including Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY Life Advanced Markets, AXA Equitable, John Hancock USA / Manulife and AIG American General.

 

And over four years doing consumer behavior research for the renowned Nielsen Company qualifies Corey to refine multimedia for advertisers less interested in brand / top-of-mind awareness and more so in short-term new business activity (sales lead generation).

Request Free!
Human Resources

Social-Powered Recruiting

Between the large new generation of workers, rapid advances in cloud technology, and the ever-increasing pace of commerce, recruitment is changing in many ways. Savvy businesses have begun to adapt, with recruiting solutions that embrace the immense potential of social media for both recruiters and candidates. 97% of recruiters are already relying on social networking to some degree when filling open positions—but there is still plenty more to be done.

Learn how your organization can make better hires by leveraging gamification, persistence, mobile features and more to create a future-proof and social-oriented recruiting experience.

Request Free!
Human Resources

Why HR Technology Design Matters

Move beyond the user interface. User experience (UX) design is equal parts art and science, and more important to your people management solution than ever before. An outstanding UX is the difference between an employee getting the right information they need on the first try and a frustrated call to support.

This brand new visual guide spotlights five UX features to watch out for in a solution your employees will love to use. From more information with fewer clicks to gamified elements that engage employees, these cornerstones of UX design will be found in the devices and software we rely on every day to “just work.”

Look for these five things in an HCM solution your people will love.

Request Free!
Human Resources

Improving the Candidate Experience

In today’s job market, the pressure is on when it comes to planning for a positive candidate experience. Job seekers are more vocal than ever–openly posting their job search experiences throughout their social networks. Therefore a positive candidate …

Human Resources

Is There Really A Generational Divide at Work?

Employing multiple generations can be tough, even for the most experienced managers and HR professionals. And while every new generation brings new challenges, this unique workplace dynamic also creates exciting opportunities to unlock cross-generation…

Human Resources

Creating a Compelling Business Case for a New HR Solution

The C-Suite at your organization holds the keys to true change—and embracing a comprehensive, cloud-based human capital management (HCM) solution is the first and biggest change any company can make toward future-proof strategic growth. But how can they be convinced of the critical business value in this investment?

The delicate balancing act of providing the best products and services, tending to the needs of existing customers, and aiming to grow while benefitting the bottom line can make the prospect of adopting any new processes seem daunting.

It’s time to start speaking their language.

Request Free!
Sales & Marketing

Brand Awareness Costs Tens of Millions; Smart Medium-Sized Advertisers Skip That, Stick to Something Low-Tech, Linear

Ever think about whether the returns you see as a result of your advertising are enough to keep profitability growth?

For example, if an advertiser / marketer nets 20 percent or breaks even with a Facebook click-ad or Google digital ad campaign, is it enough to really net profits after expenses and taxes?

Key takeaways:

  1. secret about Toyota Motor Corporation’s “low-tech” habit
  2. nuts-and-bolts common sense from a professor of marketing at Thunderbird Management School
  3. John D. Rockefeller’s opinion on growing market share

All in less than three pages.

 

ABOUT

Corey Weiner has worked on lead gen / direct response programs for big-name advertisers including Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY Life Advanced Markets, AXA Equitable, John Hancock USA / Manulife and AIG American General.

 

And over four years doing consumer behavior research for the renowned Nielsen Company qualifies Corey to refine multimedia for advertisers less interested in brand / top-of-mind awareness and more so in short-term new business activity (sales lead generation).

Request Free!